About Target Optical

Target Optical in Birmingham, AL offers a simple, fun shopping experience with quality eye care, fashion, and affordability. Customers can expect more and pay less with top brands like Ray-Ban, Armani Exchange, and Oakley for eyeglasses and sunglasses, as well as popular contact lens brands like Acuvue and CIBA. The store provides a 90-day unconditional guarantee on their quality lenses and offers annual eye exams by Independent Doctors of Optometry. Customers have praised the exceptional service and professionalism of the staff, particularly Store Manager Jeremy, who is described as knowledgeable, patient, and helpful in addressing their needs and ensuring a wonderful experience.

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Reviews for Target Optical

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Oct 2025
My daughter and I, had our appointment with Target Optical today, and Josh and Dominique made it the best experience EVER. They were both, personable and super nice, from start to finish. They were knowledgeable about insurance providers, eyewear and contacts,, and offered different options based on my budget. They were simply exceptional and an asset to Target Optical Trussville.
Tameeka & Kaylee Johnson
Aug 2025
Brought my daughter's in on Saturday. The staff was very welcoming and helpful from the time we walked in. I was given very helpful information and they took time to explain my insurance and even helped my daughter pick her 1st pair of glasses.
Jul 2025
I would never go anywhere else to receive my optical care. The time and patience the staff took with me was unmatched. I know I tried on at least 100 pairs of glasses until I found one that for my faceshape. The entire staff was amazing, but the associate by the name of Jeremy Jones was exceptional. Very knowledgeable and personable. I couldn't thank him enough. He helped me find something in my price rang and stylish