Douglas J Aveda Institute

$ • beauty salon, Hair Salons, spa, Makeup Artists, Waxing, Cosmetology Schools

138 Commerce Ave SW, Grand Rapids, MI 49503
(616) 808-3078


  • Amy Teske
    Nov 2021

    Lyndsey did a spectacular job on my hair. She made some awesome suggestions that turned into exactly what I wanted. Low lights and an ash blonde toner and a trim. It was a fabulous experience.

  • jamie bernd
    Nov 2021

    Today I had an appointment to have coloring done on my hair, I had a lovely young lady name Hanna Sarber , she was very professional, did an amazing job. Was very satisfied with the work done there. Please see the next post that I have, very different than five stars!

  • Jessie Taylor
    Nov 2021

    Jessica was absolutely wonderful during my facial on 10/14. It was a big day for my best friend and her liver disease journey. Every step of the way Jessica made sure that I was comfortable and shared knowledge about the products. I believe this young lady will go far with her future hedging others with beauty and self-care.

  • Kathy
    Nov 2021

    I saw Hanna S and i was SO pleased! The quality, detail, professional care, and fun atmosphere was OUTSTANDING. The prices are unbeatable. The school is beautiful and i am definitely booking my next appt asap!! Thank you guys!!

  • Autumn quinn
    Oct 2021

    Kelsey M was my technician she was very professional & very sweet. Asked all the right questions. I can tell she really loves what she does. As a massage therapist of 15 years & a frequent facial receiver I appreciate great customer service. She gave me extra time on all the areas of concern my neck & shoulders, heels, hands & arms. She also did an amazing face massage I loved her technique & will be stealing some of her moves. She used the right products for my rosacea. I felt clean & moisturized with no products left on my face. I left feeling stress free & rejuvenated.

  • Amy Weinke
    Oct 2021

    Karen was absolutely amazing. I went in as a new client for a highlight/low light. Karen’s professionalism and knowledge for a student is outstanding. She was gentle when removing the tons of foils she used. Her educator appeared to have great confidence in her abilities which I believe helped put her at ease. I will definitely be seeing Karen in the future!! Thank you for an awesome experience!!

  • Brittany
    Oct 2021

    I went to Douglas J wanting to even out the original bleach job I had done and Sophia did such a great job! She let me know that because my hair was already so broken, it’d be best to go with a smudge root which is what we did. The blending was flawless and my hair feels so much healthier. Professional service for such a lower price!

  • Sarah E
    Aug 2021

    Possibly the best $16 I’ve ever spent. I called in the morning and asked for a trim, first available. They got me in that evening. Yes - it is a school - they are not yet licensed individually. However, the instructors are circling and I could see them watching from a comfortable distance.After I arrived, the student stylist promptly greeted me and we discussed what I wanted. Then the instructor came over while I was still dry/“natural” (the way I looked when I came in) and the two of them discussed what I had asked for and what the plan was. Then the stylist washed me and trimmed me, gave me a blowout, and then the instructor came over again. They checked the cut together, including my layers, and then did my face framing. I could tell my stylist knew what she was doing, but she still checked in with me at every stage to make sure I was happy. This was a really great experience and you cannot beat the price.Hayley W, you are already an amazing stylist and will make so many future clients happy!

  • Jaclyn Kwiatkowski
    Aug 2021

    It takes longer than a typical hair excursions but it is worth the money and the experience. The students are very nice and the educators have a ton of experience. Keep in mind real hair expectations. Some do's cannot be did without a redo! And that's that! I'm the pink one!

  • Emiliana Stanziki
    Aug 2021

    So I do want to say the girl who did my hair was very personable, professional, and super nice. I would definitely come back. But, what I wanted vs. what I received, is not close. It did turn out somewhat cute, but there’s chunks of my hair that don’t have color in it, where color should be. And there’s like full sections in the front where it was even touch at all. I have to hide darker parts that they didn’t dye because it makes me embarrassed, like literal chunks of dark hair in the front and the rest blonde. ?But my stylist personality wise was very nice.

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Google Google: 4.7/5 Yelp Yelp: 3/5 Foursquare Foursquare: 7.6/10

Douglas J Aveda Institute

138 Commerce Ave SW, Grand Rapids

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Monday: 5 - 10PMTuesday: 9AM - 10PMWednesday: 9AM - 10PMThursday: 9AM - 10PMFriday: 9AM - 10PMSaturday: 9AM - 4:30PMSunday: Closed